Superbowl LIV – Betting Offers for New and Existing Customers in 2020


Superbowl betting offers: a review of the best available to sports bettors, including free bets, outright winner predictions, betting odds, sign up offers and more. Everything you need to know.

The Superbowl dominates the thinking of NFL followers at present and bookmakers have been quick to react to that, offering a flood of exciting Superbowl betting offers and promotions. In this article, we pick out the best of them, flagging up Superbowl free bets, the most generous Superbowl odds and even the Superbowl sign up offers you need to know about. The table below acts as a quick guide to current deals, simply click your favourite to get started.

Best Superbowl 2020 betting offers


Terms & Conditions

  • Coral – Visit Coral
    18+. UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.
  • Ladbrokes Logo Ladbrokes – Visit Ladbrokes
    18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply.
  • Betfair Logo Betfair – Visit Betfair
    New customers only, bet up to £/€20 on the Exchange and if your first bet loses, we’ll refund you £/€20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply. Best odds on certain markets for Premier League football, cricket, tennis, golf, horse racing and Greyhounds during specified timeframes. Prices compared against leading UK bookmakers and excludes enhanced prices and specials. Verification of ‘win bigger’ at
  • Betvictor  – Visit Betvictor
    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
  • Betfred Promo Code Betfred – Visit Betfred
    New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
  • 888Sport – Visit 888Sport
    New Customers only. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
  • William Hill Logo 145px William Hill – Visit William Hill
    New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.
  • Unibet – Visit Unibet
    New customers only. 18+, Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt-in. £20 Casino bonus will expire after 30 days of opt-in.

How we picked our best Superbowl betting offers

The final cut: how we made our decisions on the best Superbowl betting offers

Before getting into the thick of our review of the best Superbowl betting offers and Superbowl free bets we believe it’s worth taking a few lines to look back at how we arrived at our final list. In such a competitive industry, what makes one online bookmaker better than another and how do you choose one firm over a rival? 

The answer to that question is meticulous research. Our team of authors and sports betting experts have done the hard work, so you don’t have to. We’ve researched the leading names in the industry, working through the Superbowl odds and compared the Superbowl betting offers. Only then were we in a position to decide our final list and advise readers on the best bookies to go with when placing bets on the NFL deciding game.

It is worth pointing out at this stage, however, that the above table and recommendations are purely the opinion and findings of our team. You can take our thoughts on board but when making your decisions, you should opt for the betting website and mobile app that most appeals to you.

Our predictions for the Superbowl

Superbowl predictions: our thoughts on how this year’s deciding game will play out

At this stage of proceedings it really is anyone’s guess as to who will win the 2020 Superbowl. Followers have already enjoyed some memorable games, as well as upset and shock results. Only one thing’s for sure in when the Superbowl is concerned and that’s nothing can be taken for granted. Each team still involved are here on merit and supporters can make a strong case for them going all the day to the championship.

As you would expect, bookmakers have seized on the increased levels of interest in this year’s competition, offering up their Superbowl odds and Superbowl betting offers. The current market shows traders expect Kansas City Chiefs to win when they face-off against San Francisco on 2 February. That’s a bold call but it’s one the money men believe they have right, offering the Chiefs as odds-on shots to secure the bragging rights and the trophy at the end of play. 

The San Francisco 49ers may be pushing against the weight of expectation here but they are here and competing for the Superbowl crown because they deserve to be. The underdogs will see this for what it is, one match on the big stage where anything can happen, and usually does. San Francisco winning certainly wouldn’t be the biggest shock we’ve ever witnessed in American Football history and there’s no reason why they shouldn’t enter this tie with confidence. The outsiders will certainly enjoy their fair share of attention in the pre-match betting, especially from punters who enjoy searching out the value. There are also many Superbowl betting offers which make it easier to take a chance on the upset result.

Superbowl free bets

Superbowl free bets: firms offering the standout freebies and specials

In the build up to the Superbowl, with the decider fast approaching, the focus has turned to the betting. Major bookmakers understand there will be a global following for this contest with more supporters than ever before watching the live coverage in the UK and Ireland. 

Traders know there will be millions of pounds worth of betting money wagered on the outcome and bookies want to ensure they claim a healthy share of that cash. How will they do that? Standing out in such a crowded field is no mean feat, but there are a few tricks of the trade the top firms use to get the jump on their rivals. 

Online bookmakers attempt to grab your attention by offering competition beating odds and free bets. These are open to both new and existing customers and come in the form of welcome bonuses, free bets, risk-free bets, enhanced odds, money back specials, extra places each way and plenty more besides. There is something for everyone and you will find a free bet or promo that appeals to you and suits your betting budget.

Just like sports bettors, betting traders have a range of opinions on how the Superbowl in February will play out, include winner, first try scorer, winning margin, points spread and handicap. That’s why, despite all firms offering similar markets, you will notice a range of prices available. It is important that you, not only make the correct selection from the market of your choice, but also secure the most generous odds and Superbowl betting promotions, such as free bets. The latter allows you to gamble without posing too much of a risk to your own funds.

Upcoming Superbowl events

What’s next and players to look out for on the big day

The Superbowl deciding match will be played at the Hard Rock Stadium in Miami, Florida on 2 February 20020. This will be the 54th edition of the world-famous final and will decide the champion on the NFL’s 100th season. The match itself is just one part of the party, however. The build up to the Superbowl has become almost as important and popular as the main event. The half time show is another feature which generates plenty of excitement. Get your diary at the ready and add the three Superbowl related dates now…

  • 2 February – Superbowl match
  • 26 January – Pro Bowl
  • 3 February – betting markets available on 2020/21 Superbowl

Superbowl betting odds

Superbowl betting odds: bookmakers offering the most generous betting odds

In the table near the head of this review you will find some of the best online betting sites covering the Superbowl 2020. As also mentioned earlier, there are different odds available on the match, depending on which bookmaker you place your bets with. 

When you have decided on the team you want to back, check any respected odds comparison website to ensure you get the top offer and most for your stake money. Betfair, 888Sport and Paddy Power rank amongst the best for Superbowl betting odds, often beating the competition.



FAQs about Superbowl betting offers

Frequently asked questions about Superbowl betting offers and promotions

Which bookmaker should I bet with on the Superbowl?

Any of the bookmakers listed in this article can be trusted to offer competitive odds and markets.

Will I get a free bet or welcome bonus?

Each of the bookies mentioned in this article offer customers a welcome bonus when registering for an account, depositing and betting for the first time.

Can I bet on mobile?

All major and respected sportsbook betting firms have modern, stylish and user-friendly mobile apps available to customers. You can also claim Superbowl sign up offers on mobile.

If you have a question or query relating to your new betting account you can contact the bookies’ customer service team using the live chat feature on their website or mobile app. Below are a few more FAQs which should prove helpful.

How can I sign up at an online bookmaker to bet on Superbowl?

Choose the bookmaker you want to bet with from our list and click the link to begin the registration process and grab a bonus.

Who is eligible for these betting offers?

Anyone over the age of 18 years old living in the UK or Ireland who don’t already have a betting account registered with that bookmaker.

When is the next Superbowl?

Superbowl 2020 will be played on 2 February in Miami, Florida but it’s never too early to get your Superbowl betting promotions today

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