Today, global online betting and gaming company Betway has announced the extension of their premium partnership with Esports tournament organiser BLAST Premier.
Over the last two years, Betway and BLAST have forged a successful partnership, pulling in viewers from across the world and uniting fans with CS:GO events.
Creative content from BLAST and Betway played on Counter-Strike by professionals and fans alike, including Betway Breakout Map, Fall Games and Betway Blackout Challenge have become celebrated in the CS:GO community.
Moving into 2021, Betway will maintain its position as a top-tier sponsor, with more content opportunities, more giveaways for loyal supporters and more branding across all seven of BLAST Premier’s CS:GO tournaments.
Adam Savinson, Head of Esports, Betway, said: “Over the last two years, we have built an incredibly successful working relationship with BLAST. BLAST Premier has been a highlight of this year’s esports calendar and looking forward, it shows no sign of slowing down. Our collaborative approach to working with BLAST has created some of our best activations to date, and we look forward to building on our success in 2021.”
Leo Matlock, VP Commercial at BLAST, said: “Betway have been on this journey with us since the start of 2019, the renewal of this deal for a third year speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, innovative and impactful partnership that has already provided loads of fantastic content for fans this year.
“BLAST recently announced ambitious plans for 2021 and Betway are a big part of these, we look forward to continuing to bring Betway to the very heart of our ever growing and engaged Counter-Strike audience.”